That philosophy should serve you and your organization well, whatever situation you are in. Build trust and be clear on your priorities and know that the right decision at the wrong time is still the wrong decision. As thrilling as riding the hype or letting the crowd dictate my tactics may feel in the short run, it will hurt in the long run. I will always take a rational approach and long-term view. It won’t be rushed because it’s exciting or turned away from because of security concerns. As for China, rest assured that we are developing a well-thought out plan that will take into account many factors, including timing and our long-term strategy. But we cannot and will not chase sensationalism. That doesn't mean that we are giving up on our many phone fans, as you can tell from the recently-released BlackBerry Passport and the soon-to-be-released BlackBerry Classic. Nothing is making us waver from that strategy. Our focus right now is on extending our legendary security foundation with new solutions for the enterprise. I am grateful for Kim’s loyalty and respect her passion for BlackBerry, but it is not the right time for us to focus on the consumer market. And that is the time frame I operate in.įor example, recently I’ve been advised to capitalize on Kim Kardashian’s pronouncements that BlackBerry phones are her “heart and soul,” or talk up plans to enter the China market, however preliminary they are today. I have found telling it like it is the best thing to do, even if it hurts in the short-run, because it builds a foundation of trust over the long-term. There is always the temptation to make statements that feed sensationalism, or make executive decisions that chase hype and trends. It’s been especially true for me being the CEO of an iconic and global brand such as BlackBerry. One of the lessons that I have learned over the years is the importance of being straightforward.
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